Marketing Promotions - Specificness Is The Key To Advertising Success
I have always thought that merchandising campaigns were widely applied but not very well thought out. Promotional campaigns in some ways is a basically good conception for a wide variety of things. You can hand out pens, calculators, or other little trinkets with your product name on it. This is a technique to spend minor cash on an advertising campaign this will generate some degree of name awareness. The question of how effectual these promotional marketing promotions are is open, though. If I open my pen drawer, I will find hundreds of promotional pencils and erasers in there, but I could not name a solitary brand offhand. Unless you sell something like stationary which individuals associate with pens, these form of marketing giveaways are nothing but a waste of money.
In my humble opinion - and I always tell my customers this - niche marketing promotions should only be done for special purposes. Guerrilla merchandising can work wonderfully depending on what kind of product you sell, but the niche marketing marketing must be carefully altered. Just going out into a public square and holding a contest or giving away a product will not generate any business for you at all. You have to think strategically.
One of my favorite places to do niche marketing promotions is at nightclubs and bars. When folks are drinking, they will do what they can to win anything. Whether you are giving away shot glasses, snacks, drink mixers, or just T-shirts, people will get focused on your merchandising promotion. If they get to come home with a memento of their night, they will forever associate it with the fun of going out partying with friends. This is what rewarding marketing campaigns try and do - create those versions of positive associations around your product or brand name.
Hot summer afternoons are also a good time for merchandising campaigns. If you're willing to spend a few thousand bucks giving away free drinks in a crowded community thoroughfare, people will absolutely love you. Even if you are giving out something that doesn't strictly go along with the weather - such as a salty snack - people will still be grateful as long as they get some water with it. If you can catch people at an unguarded minute, you can get their brand loyalty before they even know what hit them. That is what money-making merchandising campaigns are all about. Leave the brand-name pens at home!
Marketing Promotions - Specificness Is The Key To Advertising Success
I have always felt that merchandising promotions were broadly applied but not quite well thought out. Promotional merchandising in some ways is a fairly good idea for a wide array of things. You can give out pens, calculators, or other little trinkets with your brand name on it.
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